Part 1 – Finding a niche

= Introduction
= Brainstorming part 1
= Brainstorming part 2
= Testing The Market

Part 2 – Developing Your Product

= Do It Yourself Info Product Creation
+ How to organize & structure info product
+ How to research ideas
+ Creating a USP
+ Compiling, packaging, finishing touches
= PLR Mastery
+ How to use private label rights to create high value info products
+ Where to find quality PLR products
+ How to modify/edit/improve private label
+ How to re+package private label products
= Outsourcing Blueprint
+ How to outsource your info product
+ Where to find freelancers, choosing the best developers
+ How to protect yourself when hiring freelancers
+ Payment terms & delivery
= 72 Hour Info Product
+ How to compile info products from articles & reports (needanarticle.net etc)
+ How to create a Q&A info product
= Interview Secrets
+ How to approach & interview experts to create info products
+ Where to find market experts
+ What questions to ask
+ Equipment Needed
+ How to package the info product
+ Offering various formats, enhancing value
= Do It Yourself Info Product Creation
+ How to organize & structure info product
+ How to research ideas
+ Creating a USP
+ Finishing Touches For A Polished Product
+ Bonus: Ebook Templates (will see what I can come up with )
= Protecting Your Product
+ How to set up download protection
+ Protection Software & Script resource file
= Continuity Profits
+ How to create a successful membership website
+ Finding & re+purposing content
+ Setting up the website (membership script overview)
+ Choosing Your Membership Format ( e+courses, training, monthly/traditional etc)
+ Boosting member retention rates
+ Increasing subscriber value

Part 3 – Sales and marketing strategies

= Introduction
= Product and domain names
+ Why names are so important
+ Choosing a catchy name
= Product Presentation and Pricing
+ Deciding How To Present
+ deciding how to price
= Creating a pitch page
+ Sales Methods
+ Sales copy
+ Video sales
+ Layouts
= Product Product Graphics and Images
+ What graphics to use and why
+ How and where to get them done
= Membership Models
+ The advantage of membership models
+ Creating an Angle
+ how to implement
= Upselling And Backend funnels
+ Exit pops – trials, reductions and list building
+ Upselling techniques and examples

Part 4 – Taking Payments

= Introduction
= Payment Processors
+ Clickbank
+ Paydotcom
= Process Flow
+ content
= Setting Up And Autoresponder
+ content
= Protecting Yourself Legally
+ Documents that you should include
+ Where to get then and how to implement
+ Affiliate legal issues

Part 5 – Getting Affiliates And JV Partners

= Introduction
= Building Relationships
+ The importance of building relationships
+ How to do it
= How to find affiliates and JV partners
+ Advertising
+ Forums
+ Networking events
= How to contact affiliates and JV partners
+ What to say
+ email templates
= Creating Affiliate Tools and resources
+ The importance of affiliate tools
+ What to include
+ examples

Part 6 – Launching Your Product

= Introduction
= The launch sequence
+ Overview of launch process
+ how to implement it
+ process flow
= Product launch techniques
+ buzz building
+ Free Stuff
+ Scarcity
= Creating a pre-launch
+ what to include
+ the set-up
= Launch Crunch time
+ getting prepared
+ severs and backup
= Post launch and customer support
+ organizing support
+ Outsourcing
+ stopping refunds

Part 7 – Exit Strategy, How To Sell Your Website & Product

= Getting Started
+ How to set up your website for a quick and easy exit strategy
+ Why and where to sell your info product/website
+ Collecting Data + Important Information needed when selling your website
= Increasing Value
+ How to add value to website before selling
+ Essential Components Of A High Value Listing
= Your Value Range
+ How to determine the websites value
+ How to price your website for the marketplace
+ How to gauge perceived marketplace value
= Killer Listing Strategies
+ How to create an auction listing on Flippa
+ Getting the most from your listing
+ How to deal with bidder questions
+ How to generate massive exposure for your listing
+ When to list, starting price and reserve auctions
= Completing The Sale
+ Conducting buyer due diligence
+ How to transfer website
+ After sales support